With the world turning more and more digital as it goes on its everyday tasks, it is key for any business, no matter how big or small, to be driving revenue and reaching potential businesses online. The most obvious thing for a business to be recognised online and looking to grow would be for them to have a website.
The first place the majority of people now go to research or find a service or product is the internet. A website is no use having on its own. It has to work with other major benefactors to actually generate you a sales revenue.
There is no point in paying for a website that isn’t going to give you a good Return on Investment. One of these key benefactors is Search Engine Optimisation, (SEO). You may have the best looking website in the world, that’s eye-catching and extremely user-friendly, if you have no SEO, the chances are that no one will find this amazing website unless they already know about you. This will seriously impact the businesses growth and survival.
Why is SEO so important you ask?
1. Visibility
SEO ensures that your website will be found on search engines for relevant words and phrases to what your business offers. This makes it easier for businesses to find your business when searching for products or services you offer.
2. Beat Your Competitors
If you haven’t started SEO yet, your competitors most probably have. The better the SEO, the better your website ranks in the search engines. This means your business will rank higher than your competitors and you will more than likely get their business!
3. It’s Cost Effective!
SEO is rated on of the best for a high Return on Investment. With SEO, you’re only targeting people that need your product/service rather than other forms of online marketing such as Pay Per Click (PPC), Social Media Marketing and Email Marketing where you are targeting a diluted audience and having to use your sales abilities a lot more.
We have a couple for SEO blog posts coming out over the next couple of weeks which gives you tips and tricks on how to make the most of some basic SEO techniques.
If you need help with your SEO needs, then CDP, your SEO Agency in Sheffield can help. Send an email with your details over to jcoughlan@cdpcreative.com and we’ll call you back and discuss how we can provide you with support, advice and a partner to help grow your business.
