What Makes Online Shopping Attractive? Some E-Commerce Statistics


Shopping online is now at an all time high. We have some e-commerce statistics to prove this below:

  • 80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once.
  • Online sales in the first quarter of 2014 were up 13% compared to same quarter in 2013. (Source)
  • E-commerce was 18.5% of total e-commerce sales compared to 13.7% for same time last year. (Source)
  • 35% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so.
  • 27% of UK online sales were via a tablet in 2014. (Source)
  • 33% of UK online sales occurred after 6p.m.
  • Online sales already account for 13% of the total UK economy, and it’s expected to increase to 15% by 2017.
  • 47% of all online orders include free shipping.
  • Shoppers spend 30% more per order when free shipping is included.
  • Device plays a big part in conversion. Desktop is 3.11%, Tablet is 2.59% and Smartphone is 1.01% in Q4 2013.
  • 44% of online shoppers begin by using a search engine.
  • Apple still dominates mobile e-commerce. iPhone’s share of e-commerce orders was 50.6% and Samsung was 30.5% in Q1 2014.
  • Mobile e-commerce will account for 30% of global e-commerce sales by 2018, up from 15% in 2013. (Source)
  • 65% of consumers owned a smartphone and 29% a tablet in 2013. (Source)
  • 51% failed to complete a purchase on a mobile device because they did not feel comfortable entering their credit card details.
  • 52% of tablet users prefer to shop using tablet than a PC.
  • Tablets (70%) are more popular for online shopping than smartphones (47%).
  • 95% of tablet shoppers and 72% of smartphone shoppers who make a purchase using a mobile device do it at home.
  • 41% of buyers do not complete a purchase on  a mobile device because it’s too difficult to enter credit card information, and 47% gave up because the checkout process took too long.
  • The shopping cart abandonment rate was 88% in 2013, up from 81% in 2012.
  • The abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts. (Source)
  • 61% of consumers are “somewhat likely” to cancel their purchase if free shipping is not offered.
  • 46% of users read reviews and blogs before purchasing online.
  • Blogs influence purchase, 13% said a blog post had inspired their purchase.
  • 84% of online shoppers refer to at least one social media site for recommendations before shopping online.


If you’re interested in finding out more about e-commerce solutions, then CDP, your Web Development Agency in Sheffield can help. Send an email with your details over to jcoughlan@cdpcreative.com and we’ll call you back and discuss how we can provide you with support, advice and a partner to help grow your business.