Google Penalising “Non Friendly” Mobile Websites


“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.” Official Google Webmaster Central Blog.

Seeing as the 21st April has now been and gone, there are still many websites out there that are still not mobile-friendly (responsive).
Figures show around 35% of all online traffic comes from a mobile device, meaning that if your website is not mobile-friendly, 35% of your target audience is being affected.

Basically, if you do not have a mobile-friendly website, your rankings on Google are going to take a large organic hit – you might have noticed that already, or the effect may have a gradual impact over the coming months.

Going forward there are only really two options:

  1. The first is if you have an in-house IT team, arrange a meeting to make sure the website is made mobile-friendly asap.
  2. The second, and probably the best way if your website isn’t mobile-friendly yet, is to outsource to a digital agency, as they will be able to create you a responsive website and make the website mobile-friendly.

This is a big update and those unaware are taking big hits to their sales revenue, and for those thinking it is just too much effort, it really is a necessity. If you’re in a competitive industry, having that responsive, mobile-friendly website could be the difference of ranking in the top three on Google, to ranking on the second page.

Your customers aren’t waiting around…61% of mobile users will quickly move onto a competitors website if they have a bad mobile experience.

You can read more about the difference between mobile-friendly websites and responsive websites here.


If you can relate to any of these points, then CDP, a Digital Marketing Agency in Sheffield can help. Send an email with your details over to and we’ll call you back and discuss how we can provide you with support, advice and a partner to help grow your business.