Responsive Websites vs. Secondary Mobile Websites


Did you know that 35 million people in the UK own and operate a smart phone? And 1 in 6 UK adults look at their mobile more than 50 times per day (shocking but true)?

Not having a mobile-friendly website is like not bothering with a sign above your shop window. Customers will drive (or scroll) right past and pop all their lovely cash into your competitor’s till.


As we know, Google are penalising “unfriendly” mobile websites so making your website mobile-friendly or responsive is key for 2015. There are, by and large, two options to choose from:


Responsive Websites

Having a responsive website means that the website automatically fits to any size screen – desktop PC/MAC, tablet or phone. This means you only need to maintain one website. The reasons below are why we love responsive websites.

  • You only need to maintain one website.
  • It is better for SEO as search engines, like Google, only need to crawl one website.
  • It makes it possible to have the website work on all size screens, from the smallest mobile phones, to the largest, widescreen TV screens.
  • It creates a user-friendly experience for your end user.

Secondary Mobile Websites

Secondary Mobile Websites – these are usually websites that are created independently from the main website especially to fit on a mobile phone screen. The downsides to this are:

  • You need to maintain two separate websites.
  • You still need to carefully manage search engine crawler access.
  • There will be problems when sharing links.
  • It will still only be optimised for one size of screen.


If you can relate to any of these points, then CDP, a Digital Marketing Agency in Sheffield can help. Send an email with your details over to and we’ll call you back and discuss how we can provide you with support, advice and a partner to help grow your business.